d. Retail Identity


  • Recessed entry
  • Display merchandise and allow clear views into shops and restaurants.
  • Provide a minimum of 65% transparency for storefronts.
  • Transom windows above entries
  • Colonnades are appropriate for ground-floor retail.
  • Storefront windows will not be set back from the sidewalk.
  • Retailers, whether a local or national retailer, should display distinctive retail facades.


  • Use of low impact (sustainable), high quality, durable facade materials is encouraged for retail facades. Examples include:
    • Wood
    • Masonry
    • Glass
    • Stucco (or EIFS at 4 feet above grade or higher)
    • Stone
  • Include colors and articulation in facade materials.
Reference Store Front
Z Gallerie Store Front
West Elm
Guess Store Front