d. Retail Identity

Architecture

• Retail in this location will predominantly serve the waterfront park, visitors to future civic uses and the marina.
• Include ground floor entrances.
• Storefront transparency should be at least 65%.
• Colonnades are appropriate for ground floor retail.
• Retailers, whether a local or national retailer, should display distinctive retail facades.

Materials

• Use of low impact (sustainable), high quality, durable facade materials is encouraged for retail facades. Examples include:
  • Wood
  • Masonry
  • Glass
  • Stucco (or EIFS at 4 feet above grade or higher)
  • Stone
• Include colors and articulation in facade materials.